Parenting Now! was formed in December of 2003. This division of Birth To Three is responsible for the dissemination of all curricula, training and products owned and or copyrighted by Birth To Three.

Make Parenting A Pleasure curriculum is named as a "Promising Practice" program in the nation and part of the model family strengthening program by the Office of Juvenile Justice and Delinquency Prevention Family Strengthening Project.

Our Make Parenting A Pleasure curriculum is listed by the Center for Abuse Prevention on their Western Center for the Application of Prevention Technologies website as a "Promising Program."

Birth To Three is nationally recognized as a pioneering parenting education and support organization. It is cited in the 1994 Carnegie Foundation Report: Starting Points: Meeting the Needs of Our Youngest Children, as one of two programs that "improve parents' child-rearing skills."